Cars24

From designing for the brand to shaping its visual language.

At Cars24, I shape the visual language for the Australian business across campaigns, digital, CRM, social, OOH and brand storytelling: building cohesive systems that bring consistency and relevance across customer touchpoints.

I work closely with marketing, product and cross-functional teams to translate business and brand objectives into clear, scalable creative direction, while using AI as an integrated part of the process to push visual exploration, craft and efficiency.

As my role has evolved, my scope has expanded into Cars24 India, contributing across performance marketing, campaigns, merchandise and broader brand initiatives: bringing a consistent design lens across markets.

Building brands at scale, without losing sight of the details.