NoiseFit Active II

(Noise · smartwatch launch identity)

Active 2 is a budget-friendly smartwatch, and the brief was to make it feel like anything but. I built the visual design and brand persona around a timeless old-money aesthetic — muted tones, refined imagery, restrained typography — so the watch reads as understated luxury rather than cheap. The audience is 26–34, budget-conscious but design-literate: people who want prestige they can actually afford.